Aker Brygge

INT.

Duration of project: 18 months

Business development, Customer experience, UX and Interaction Design

Challenge

Aker brygge is surrounded by some of the largest developments in Oslo. Since 2010 this area started a transition from being a quarter on the edge of the city, to become the center in a new and larger neighbourhood.


As a step into connecting the streets with the people, acknowledging Aker Brygge as an important business and shopping district, Int. was invited to create a solution space and find “extra” value for this myriad of user segments.

Solution

We designed one of the first large scale commercial iBeacons ecosystems in Norway. Through a stunning, user friendly mobile service we let visitors and shops on Aker Brygge interact. By strategically placing iBeacons throughout the port, we enabled those with the Aker Brygge app to get notifications when relevant offers where available to them. In addition, we designed on demand concierge services, in-app ordering and payment and much more. Eventually leading to increased revenue for all the commercial players on Aker Brygge.

Deliverables

  • App
  • iBeacons - The first big scale iBeacons project in Norway.
  • Loyalty programs
  • Results

    • Up to 600.000 sessions per month
    • Up to 5.000 engagements with Concierge per month
    • High conversion with offers that are relevant (30%)

    Next Project

    Hellstrøm