Duration of project: 24 months

Business development, Branding, Design


Norway's most famous chef had a very strong brand and familiarity in Norway. Int. was commissioned to explore how he could build a business around him. A brand that could represent his personality and drive, and which would let him sell products to the Norwegian market.


Int. started by creating a new identity that fit his strong personality and philosophy. Combining elegance and quality. This was then applied on a new holistic ecosystem of channels and products. Central to this was a new website that promoted Hellstrøm, his philosophy and new products. We assisted Hellstrøm with product development, both own brands and through collaboration with other strong brands and distribution networks.


  • Brand Strategy
  • Visual Identity
  • Packaging
  • Website
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    Digital transformation, Innovation, Service development, Website, Data visualisation