Forged by Meta

Driven by passion

April, 2018

Website, E-Commerce, Type Design

Challenge

Meta emerges in the marketplace to address the identified gaps in the tattoo industry by taking over as a premium brand reserved for disruptive products that will transform the tattooing process of tattoo artists. In their unbridled ambition, they are formulating their digital strategy where they communicate the first product of the ecosystem - META Workstation - a workstation of modular tattoo.

Solution

What if passion, technology, design and art together shape the new generation of products for the tattoo industry? Targeted at a very specific tribe, the website's strategic goal is to provide an interactive and efficient shopping experience by aggregating relevant content by giving voice to the world's top artists, who share their story and leave feedback on the product.

Results

A brand, products and digital presence 100% Made in Portugal, to the world. A site designed for international reach that presents the stories of 7 national and international artists and, at the same time, give social proof and credibility to the product.


A Meta Script font was designed specifically for the brand/website. Two weeks after its launch, the website had received over 21,000 pageviews from more than 115 countries.

Awards

  • XX Festival Clube Criativos - Silver, Best Website
  • XX Festival Clube Criativos - Bronze, Best UX

Next Project

Affinity

Hand in hand with technology
Branding, Type Design, Print, Website